Marketing, membership, public health, civic, charitable or political. Budi puts your message in front of a community that told us who they are — and shows you the audience and the cost before you spend a dollar.
Four steps, and you can stop at any of them.
City, country, language, culture, settlement stage, status and interests. Leave a field empty and it places no restriction at all — the same rule the server applies when the campaign runs.
Budi returns how many people match. Narrow too far and it answers “fewer than” instead of a number, because an audience should never be narrowed until it identifies one person.
A total and a run length. You see the daily spend and the impressions it buys before anything is charged.
An ad that is chosen but never scrolled into view is not an impression. Viewability is measured on the device, and only then does it count.
Only the purpose changes.
A new menu, to families within twenty minutes who read Arabic.
A vaccination day, in Somali, to the neighborhood it actually serves.
A membership drive, to its own diaspora across three cities.
A public meeting, to their own riding, in the languages spoken in it.
A Ramadan appeal, timed to the calendar it belongs to.
Open enrollment, to families with children, in the language the parents read.
Ads are checked before they run. Anything that misrepresents an immigration process, promises an outcome nobody can promise, or speaks to a community with contempt does not run here — whoever is paying for it.
Describe your audience and see the number. Nothing is charged until you say so.
Written down so you can hold us to them, and so you know what nobody can buy here.
Those columns exist in the database and are deliberately never read. An advertiser cannot buy them at any price.
Audience sizes below the reporting floor are shown as “fewer than”, so no one can narrow a target until it points at a person.
Every ad is marked as one. Anyone seeing it can mute the advertiser or report it, and the suppression sticks.
The underlying data never leaves. You buy the chance to be seen by a community, not a list of who is in it.